China is ready for outstanding Nordic products. Explore the potential of the Chinese market and test your products on one of the biggest markets worldwide.
Succeed in China
China is an attractive market. However, it is also known to be very tricky to be penetrated due to the strict import regulations and its very own market dynamics. Local presence and market knowledge are a must to succeed in China.
However, the Chinese often tend to distrust their local products and are eager to buy high-quality food from abroad.
Nordic Breakfast is able to provide all this for Nordic food and beverage companies now. With our local partner in Shanghai, we can help you bring your products to China and test out the market.
Why is China relevant?
1.4 billion people
population (2023)
Over 1.4 billion people live in China. And they are hungry for new exciting and high-quality products. European countries and companies enjoy a very good reputation in China and are trusted.
17.7 trillion €
GDP (2021)
China has the 2nd biggest GDP in the world. The market is so big that even focusing on individual areas or cities already provides huge opportunities.
104 billion $
food imports (2017)
While being a huge producer, China imports more and more food products. A market of that size is always hungry for new products from abroad and offers good opportunities to grow a business.
Nordic Diet
The World Health Organization WHO is recommending Nordic diet next to Mediterranean diet – more white fish, fibers and wild berries – to fight obesity and bad health.
What Nordic Breakfast can do for you
Native and local presence
The project is cooridinated and excused by our experts in Finland, Sweden, and China. Our partners in Shanghai know the Chinese market inside out and are supported by a team of food experts and business veterans from our Nordic-based Nordic Breakfast offices.
Market research and analysis
It’s all about connections. Our team will identify and talk to potential partners in Germany including distributors (e.g. wholesale, food delivery services, health stores), influencers, and sampling service providers.
Permissions and licenses
The Chinese market is heavily regulated. To be able to enter the market it is essential to know and comply with all the regulations in place depending on the product you want to import. Our experts can help you navigate those legal challenges.
Understanding the customers
The customer is king and the one who decides if a product is successful or not. Which is why we will test all participating products on different channels and with different audiences. We will summarize those findings and suggest solutions to tackle possible challenges.
Localized for China
China has a strong culture. For a product to be successful, it has to adjust to the market. That means localized packaging, messages, marketing, and appearance. Our Nordic Breakfast team knows the market and speaks Mandarin. We can help you with that and takes those tasks off your hands.
Logistics
Having a potentially huge market also means that you have to have the means to deliver your products there. Especially if you start with small batches, that can be a challenge. We can provide the network and logistics for shipments to and inside China and tax-free storage management.
Digital Channels
The Chinese market is heavily digitized. However, the channels and platforms are entirely different from what is used in most other parts of the world. However, knowing how to utilize China’s digital channels holds tremendous potential and opens up huge new customer bases for your products.
One strong brand
China is a huge market. Competing there on your own can be challenging. Therefore we act together under the Nordic Breakfast brand and combine efforts. Together we are stronger and can much better meet our partners’ needs. Nordic Breakfast gives all products a unified look.
Reporting
We will keep you posted on everything that happens during the project. You will receive regular reporting on how the project progresses and what the outcomes and insights specifically for your products are. This will also help you understand the Chinese market much better.
Our Mission
We believe that Nordic life and the sources of our happiness should be shared with the world. We curate the best Nordic food ingredients and make them available to you. Why not discover and taste what Nordics has to offer!
– Founders of Nordic Breakfast
Catering to the market’s needs
Our experts are located in Shanghai but can facilitate market entry projects for different areas in China depending on your needs.
Based on our experience, there is a big demand especially for high-quality food and beverages from Northern Europe since the acceptance of local products is low in China. Especially amongst income-strong households, there is a keen interest in trustworthy and high-quality products from abroad.
Contact Us
Are you interested in taking the first steps in the Chinese market with us?
Contact us and we will put together a tailored offer for your needs to get you started.
Join us in the pursuit of Nordic Happiness!
