Germany is ready for outstanding Nordic products. Our sales team introduces your products to POS all around Germany.
Enter the EU’s biggest market
Germany is an attractive market. Not just because of its size – with over 80 million people it is the biggest in the EU. Also, its location in the heart of Europe makes it interesting as a hub for exports to other European countries.
Nordic Breakfast now offers Nordic producers the possibility to pitch their products to a broad network of retailers all over Germany for 12 months. This is the ideal way to test Nordic products with both consumers and distributors, get some honest feedback and at the same time create an audience and some buzz around outstanding Nordic products.
Retailer project
We will market and pitch your products to retailers all around Germany.
German natives sales team
Our dedicated sales team of German natives introduces your products and brands to food retailers around Germany. We reach out to at least 50 potential new partners monthly.
We don’t work with an online platform but create real personal connections with your audience.
You get listings and can create long lasting business relationships.
Valuable market insights
The customer is king and the one who decides if a product is successful or not. Which is why we will test all participating products and collect in depth feedback with retailers all the time. Our team keeps in touch with retailers even after they have gotten a listing and find out how end customers respond to the products.
We will summarize all findings regularly and suggest solutions to tackle possible challenges.
Localized marketing
We add all products to our professionally designed and localized marketing material. We analyze your products’ benefits and present them so that they resonate well with the German audience. Our customer approach is local. We understand the language retailers speak and adjust to it.
With us your product marketing is in excellent hands and we make sure to make your products shine.
Establish long lasting business
This is not just a market research project. Our aim is to create real and ongoing business for you in Germany. Through our personal connection to the retailers we have a good feeling of what they need and how we can help them.
We make your products known and valued amongst German buyers.
Price:
1.250 €/month
+ one time setup fee of 1.500 €
+ 10% commission on all deals
(all prices exclusive VAT)
Nordic Diet
The World Health Organization WHO is recommending Nordic diet next to Mediterranean diet – more white fish, fibers and wild berries – to fight obesity and bad health.
Why is Germany relevant?
82 million people
population (2020)
Over 80 million people live in Germany. And they are hungry for new exiting and high-quality food from the North of Europe. Nordic countries and companies enjoy a very good reputation in Germany and are trusted.
3.4 trillion €
GDP (2020)
Germany has the 4th biggest GDP in the world. And even if Corona struck also the Germany economy hard, the country is already recovering. While infection numbers are dropping, shops open up again and life resumes.
55 billion €
food imports (2020)
While being a world champion in exporting, Germany is also one of the biggest importers of foreign goods worldwide (ranking 3rd). A market with that size is always hungry for new products from abroad and offers good opportunities to grow a business.
Your strong partners for Germany
Nordic Breakfast is carriying out this project in collaboration with its partner MMehr.
MMehr enables companies to enter the German market both strategically and operationally. With its team of native German market experts it supports its clients to get a foothold in Germany by identifying and reaching out to relevant partners and customers.
In this project, Nordic Breakfast and MMehr works hand in hand, bringing together their expertise in the food and beverage industry with deep knowlegde and understanding of the German market.
Our Mission
We believe that Nordic life and the sources of our happiness should be shared with the world. We curate the best Nordic food ingredients and make them available to you. Why not discover and taste what Nordics has to offer!
– Founders of Nordic Breakfast
Join the project now
Fee
To join the project with up to 10 SKU, the following fees apply:
Setup fee: 1.500 €
Monthly cost: 1.250 €
All prices exclude VAT. The project will be carried out over a time of 12 months and can be extended after that.
Participation
We welcome all Nordic companies with traditional or innovative ambient products that are planning to explore the potential of the German market with us.
Terms
All products need to at least have a sticker in German language including ingredients, nutrition values, manufacturer information. We are happy to help you with localization support.
We help you establish business relationships with German POS. You will have to organize transportation for ordered products yourself.
